App Branding

Crafting a solid app branding is crucial in the world of apps.

It goes beyond just visual elements like shapes and colors – it's about creating a distinct identity. In a crowded space of various apps, having a well-defined brand helps communicate what your app is all about and sets it apart. Consistency in branding, from the app icon to other materials, contributes to a seamless user experience and strengthens brand recognition.

This strategic approach not only builds user trust but also plays a key role in retaining users by creating a sense of familiarity and loyalty. So, thoughtful app branding is not just about looks; it's a strategic move to navigate the dynamic landscape of app design and leave a lasting impression on the people using it.

Adding brand colors

Apps are expected to provide two different brand colors for light and dark. This is the snippet you need to include in your MetaInfo/AppData file:

<branding>
  <color type="primary" scheme_preference="light">#faa298</color>
  <color type="primary" scheme_preference="dark">#7f2c22</color>
</branding>

When selecting colors, ensure they suit their context (avoid light yellow for dark themes) and complement the app icon. For light schemes, opt for a lighter tint of the main icon color; for dark schemes, choose a darker shade or a complementary color that harmonizes with the icon's colors. This maintains contrast and enhances visual appeal.